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Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

in profits, due to a surge in takeaway sales as the public opted to eat at home rather than in restaurants ...

Romanian chocolate wins direct creatives' debate

29 Nov 2011 | by Daniel Farey-Jones

among the UK's more sophisticated public. ( See the Rom case study for youself and read what ...

Bmi hands direct marketing account to Lida

19 Aug 2011 | by Sara Kimberley

prestigious brand as bmi. We have extensive experience in the travel sector, which we'll be putting ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

25 Apr 2011 | by Ed Owen

Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ...

Digital Marketing Group profits drop 14%

23 Nov 2010 | by Daniel Farey-Jones

uncertainty within our market sector which is delaying our return to significant growth. We are managing our ...

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

One or zero. Yes or no. Response is a binary way of evaluating a campaign. But that isn't how things work. The decision to contact a company will be the cumulative result of a series of contextual factors, including previous experience of the brand, the sector and the precise individual circumstance ...

Beyond Distraction

15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7

or process the type of communications that resonate with a 2010 public? When you think about it, agencies ...

What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

. Is this an indication of the diminishing importance of sector specialisation in marketing? Hugh Burrows, the planning ...

Stroke Association reviews direct business

29 Jul 2010 | by Sara Kimberley

the Stroke Association has included a joint campaign with the Department of Health to promote public ...

Agencies compete for arthritis creative project

22 Jul 2010 | by Matt Williams

-way pitch. BEC is responsible for donor acquisition, as well as helping to raise the charity's public ...

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