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Reed asks public to pick new TV ad

Reed, the recruitment agency, is launching a crowdsourcing campaign asking the public to vote...destinations, created by Steel. The ad that receives the most public support will run on primetime national ... , to create us a new TV ad." Nick Bennett, creative director of Steel, added: "Not only do the public ...

Can advertising win over the public?

What more can be done to improve the public's perception of the business in 2012, Ian Barber asks....public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about the public's growing aversion to this thing called advertising. If Front Foot was a twinkle in Lefroy ... advertising more in tune with the public it serves. "Too often, the public debate on advertising assumes ...

How has the downturn affected the media sector?

impacted and how can the sector boost growth in the country again?...), public sector (falling) and corporate investment (good, but outlook worsening).Interestingly, though ... banks are shedding all the sludge they accumulated in the boom and public-sector job cuts are only now ... ." - What are the main factors affecting the media sector and how do you think it will perform ...

Tesco misled public in Price Check ads

Tesco's Price Check ads have been rapped by the ASA for failing to disclose that the maximum value of its vouchers was £20.

WPP ups investment in Chinese digital sector

services in fast-growing and important markets and sectors". Two weeks ago WPP announced one of its ...

How does the homes magazine sector survive?

sector, according to experts from two leading titles....- What's fuelling magazine sales in the sector, given that people aren't moving and a house purchase ... . - What do you think is going to happen to the sector next? The lack of opportunity for younger buyers ... sector, which has allowed us to launch our new title, Style At Home. It's perfect for novice DIYers ...

Advertising trusted by 69% of the public

Just over two thirds of the British public trust advertising to "some extent" or "to a great extent...said, there is more that the industry could do to build a more positive reputation among the public ... encouraging they indicate that the public isn t necessarily indifferent to advertising ...

ASA appoints new comms and public affairs chief

, marketing and public affairs, replacing Esra Erkal-Paler....Taffe will oversee a team of seven people responsible for promoting advertising self-regulation. Erkal-Paler has taken a job at the pharmaceutical company AstraZeneca. Taffe joined the ASA in 2004 as policy and public affair advisor and was subsequently promoted to communications and policy manager ...

BT calls on public to plan the 'other' big wedding of 2011

BT, the telecoms and TV provider, is offering the public the chance to plan the wedding...to star in the ad as wedding guests, the first time members of the public have been given a chance to feature in a BT ad. It is the second time BT has asked the public to determine the lives of Adam ...

Media Awards 2010: Best Public Sector and Charities Campaign

WINNER Title: Smokefree Generation Duration period: 14 September 2009-ongoing Media agency: MEC Media director: Chetan Murthy Account director/media planner: n/s Creative agency: MCBD Creative director: n/s Account director: Rachel Gilmour Account planner: Andy Nairn Client: Department of...

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