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The Sun's discount vouchers pack is an acquisition tool, encouraging competitor publication readers to trial the paper in the hope that they will form a habit and become loyal readers. Copywriter Vicki Murfitt and art director Paul Crump created The Sun's very own cereal pack, positioning the paper ...
because it was demeaning to women and overtly sexual in nature. It argued the ad was unsuitable for public ... . The ASA ruled that given the ad's placement in a range of public locations, it was likely to cause serious ...
which will be the first of its kind to allow the general public to see and hear some of the world ...
The Department for Work and Pensions is launching an £11m ad campaign to inform the public about
Each week, Campaign publishes the agency New-Business Leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look back ...
This has resulted in M4C, which was launched in 2010 to handle COI's business, picking up the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ...
to support the launch of a National Trust farm. The 60-second online ad, "MyFarm", allowed the public ...
Not wanting to cast aspersions or anything, but it is not dissimilar to Mother's Moneysupermarket.com campaign, where an ordinary bloke gets treated like a hero by a crowd of strangers. Still, the public don't seem to care - the First Choice soundtrack, Good Feeling by Flo Rida, went to number one in the singles ...
sectors particularly affected: the number of recorded DM and digital pitches collapsed last year ...
, reveals that, yet again, the sector has been putting its faith in raw youth. 23.9 per cent of media agency ... -media agencies) is 39.6 per cent. The media agency business is, in short, a service-sector kindergarten ... sector as a whole is attractive to bright, young people because it's meritocratic - if you are brilliant ...
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