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, particularly in the public sector. Kate Magee finds out how best to cope should the worst happen....After a tough couple of years for the corporate world, the axe is now falling on the public sector ... that 192 quangos are to be chopped. The cuts are set to have a major impact on public sector PROs ... already seen numerous public sector workers who had been made redundant, while Vicki Jay, VMA Group head ...
, particularly those in the technology sector, have considerably more sway with the public than everyday staples ... for Brand Anaylsis and reflects the opinions of 2,200 members of the British public. Google was also named ...
Channel 4 is planning to involve government, viewers and advertisers in a review of its public...said: Despite the profound changes ahead for the television sector in the coming years, I remain convinced that the case for public service broadcasting will endure. Andy Duncan responded by saying: This is an important transitional help that will underpin our public service contribution while we work with Ofcom ...
contribute to it financially, according to members of the public interviewed in the latest BR Video....Change4Life has survived extensive spending cuts imposed on public sector advertising but will have a much reduced budget. It received backing from all eight respondents in our street interviews. Jill, a 53-year-old therapist assistant, said it was good for "people to be reminded and realise ...
The public was generally entertained by the retro feeling of the new Hovis ad....Anne, 55, was skeptical of the ad, however. "I don't really see what it has to do with Hovis bread," she said. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
The public was generally impressed by the new Ladbrokes ad, describing it as big, bold brash...One woman felt the ad would make her think about putting a bet on the World Cup, but another viewer, a retired man, wasn't convinced by it. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.
downturn." The event followed the publication of Billetts-conducted research published last week ... consultant, gave a controversial speech arguing that the sector needs to change, that marketers need ...
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay 30-second spot. Mike Fletcher investigates what ad formats will be hot in 2012.
on October 17 but is the public prepared for the digital switchover? Here you can see a short video on what...will be switched off between 2008 and 2012 and Digital UK has a 200m budget to inform the public and make sure ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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