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PUBLIC SECTOR: Banner targets internet with integrated service

Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses.

Zone launches new company to target public sector initiatives

print and online communications to charities, community projects, government bodies and other public...and sports brands in the commercial sector, such as Channel 4 and the BBC, into public sector campaigns ... amongst organisations operating in the public sector that communicating directly with their stakeholders ... The new company, called Public Zone, is headed by director Jonathan Simmons and has already been ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

Client: The Environment Agency PR Team: icas public relations, in-house and Circus ... , as part of a strategy to encourage the 'at risk' public to protect themselves and their property from ... in all communication, to generate public response. To signal the immediacy of the threat ...

Office of Fair Trading to look at public sector data market

LONDON – The market for public sector data, including Companies House, the Electoral Roll...The OFT said it was to look into whether public bodies have an unfair advantage over private companies that reuse the data they supply. The public bodies, which the OFT calls public sector ... users, how public sector data holders price and control access to raw data, and to what extent ...

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: National Blood Service, Agency

It s a matter of life-and-death when, as can happen all too often, there are severe blood shortages in localised areas. In such situations, the National Blood Service has to be able to react swiftly, yet recruiting new donors quickly is difficult.

Getting the public to really sit up and take notice

direct marketing, in the public sector and tackle how to maximise communication initiatives and engage...Engaging Audiences and Driving Behaviour Change Through Dynamic Public Sector Communications ... Tips: What lessons can we learn the private sector that can be applied successfully to the public ... pragmatic case studies and insightful discussions from top-level speakers across the sectors, including ...

DIRECT BRIEFS: Federation of European Direct Marketing supports EC proposal

greater access to public sector information to assist in developing cross-border campaigns. New

Over half of citizen data found to be inaccurate

LONDON – More than half of all public sector organisations admit to having inaccurate citizen data...Despite nearly 100% of public sector respondents citing correct citizen data as a "key ... is either inaccurate or out of date. A further 52% of public sector organisations can not confirm whether ... the public sector." According to QAS, the importance of data accuracy needs to be addressed. Each year, 7 ...

Benenden hires KLP for acquisition task

LONDON - Benenden Healthcare, the mutual society that provides healthcare to public sector..., which include employees from the Post Office, the civil service, BT, the education sector, local authorities, and other approved public bodies. KLP's first task will be a test campaign to selected teachers ...

Action Energy unveils schools energy awareness drive

to increase energy saving within the public sector...., said: "Action Energy works continuously within the business and public sector, and is already assisting ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.