28 Oct 2010
View all of the winning campaigns from the Charity and public sector category.
17 Aug 2011
| by Jane Bainbridge
The bottled-water sector is unlikely to match its sales-high of 2006, as experts forecast....
So does this translate to increased bottled-water sales to the general public? While sales have failed to return to the heights of 2006 ( 1.63bn), the sector has proved resilient amid the woes ...
way to go to match their Continental rivals' sales.
Plain water dominates the sector, with 73 ...
11 Feb 2011
With millions set to descend on the UK for the Olympics, both the public and advertisers...people to engage in more activities outside the home. This is the public transport Games: 98 per cent ...
to the public as it happens.
- If you had one piece of advice for advertisers during the Olympics, what would ...
16 Jun 2010
The public was generally entertained by the retro feeling of the new Hovis ad....Anne, 55, was skeptical of the ad, however. "I don't really see what it has to do with Hovis bread," she said. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
08 Jun 2010
The public was generally impressed by the new Ladbrokes ad, describing it as big, bold brash...One woman felt the ad would make her think about putting a bet on the World Cup, but another viewer, a retired man, wasn't convinced by it.
View the ad here.
Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
05 Apr 2011
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.
15 Sep 2010
| by Jane Bainbridge
The sector is diversifying as male consumers demand a wider range of products, but competition....
The recession has affected this sector in several ways. Sales through supermarkets have grown as bargain ...
11 May 2011
| by Jane Bainbridge
in this sector, although promotions and cross-promotions - such as toothpaste and dental-floss deals - are rife ...
22 Jun 2011
| by Jane Bainbridge
products shaking up the sector....reinvented the sector. Although far removed from the era of alcopops and FABs (remember those - flavoured ...
with other alcohol sectors. Vodka dominated, accounting for 55.7%, with sales of 2.3bn. Meanwhile, gin has ...
in the sector, bringing attention and innovation to the gin category and winning awards. Its timing also tapped ...
24 Aug 2011
| by Jane Bainbridge
to supplement their home-cooked fare.
On top of these factors, the sector is facing the same issues ...
.
The arrival of more on-the-go snacks and convenient formats is bringing additional value to the sector ...
is the dominant manufacturer in the sector with its broad food and drink offering. In 2010, it added the Taste ...