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View all of the winning campaigns from the Charity and public sector category.
WINNER Title: Smokefree Generation Duration period: 14 September 2009-ongoing Media agency: MEC Media director: Chetan Murthy Account director/media planner: n/s Creative agency: MCBD Creative director: n/s Account director: Rachel Gilmour Account planner: Andy Nairn Client: Department of...
, there is inconsistency in the way government evaluates public sector marketing. He said: At a time of great pressure on public finances it is right to be looking closely at how communicators measure the benefits of what ...
What more can be done to improve the public's perception of the business in 2012, Ian Barber asks....public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about the public's growing aversion to this thing called advertising. If Front Foot was a twinkle in Lefroy ... advertising more in tune with the public it serves. "Too often, the public debate on advertising assumes ...
impacted and how can the sector boost growth in the country again?...), public sector (falling) and corporate investment (good, but outlook worsening).Interestingly, though ... banks are shedding all the sludge they accumulated in the boom and public-sector job cuts are only now ... ." - What are the main factors affecting the media sector and how do you think it will perform ...
With millions set to descend on the UK for the Olympics, both the public and advertisers...people to engage in more activities outside the home. This is the public transport Games: 98 per cent ... to the public as it happens. - If you had one piece of advice for advertisers during the Olympics, what would ...
Marketing Birmingham, the city's public-private sector strategic marketing partnership, is talking
The luxury category is thriving, Steve Cox and Jean Faulkner claim, with high-end brands showing no sign of reining in their marketing spend.
LONDON - Sport, the free weekly magazine, is to suspend publication following the news that its
Just over two thirds of the British public trust advertising to "some extent" or "to a great extent...said, there is more that the industry could do to build a more positive reputation among the public ... encouraging they indicate that the public isn t necessarily indifferent to advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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