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Nectar goes into public sector with recycling rewards

Birmingham City Council is to reward residents for recycling or visiting their local leisure centre with Nectar points.

COI to change public-sector recruitment advertising practices

to reflect changes in public sector advertising practices....was put in place. The public sector is starting to make much more use of online marketing, job sites ... on the basis of their proven success in the lot specialisms which include, recruitment marketing; public notice ...

Public-sector marketers' pay leapfrogs the private sector

Public-sector marketing salaries outstripped those in the private sector in the year to June 2011...that senior managers in the public sector earned an average of 45,814, compared with the private sector s 43,000. Public-sector middle managers pay ( 37,192) also outstripped that of private-sector marketers ( 35 ... that public sector employees enjoy superior pay and conditions. Public sector pay and conditions have ...

Marketers feel the pull of public-sector careers

are scrambling for public-sector roles. Former Lloyds TSB and Heritable Bank marketer Alan Gilmour is a case ... and a team of 30 marketers. Hoban says the dash for public-sector employment has sparked a surge ... sector marketers envious. In a recession the pressures on the public sector intensify and the need ...

Unison unveils recruitment drive targeted at under-threat employees

Unison, the public sector trade union, is rolling out a TV, print and radio ad campaign to coincide...The recruitment drive, which breaks today, is aimed at hard to reach public sector workers. Using ... the deep public sector cuts outlined in the CSR to join Unison. Yesterday the Chancellor George Osborne revealed there would be 490,000 public sector job losses over the next five years. The campaign, created ...

Shelter hires Kay Boycott as communications director

LONDON - Shelter, the housing and homelessness charity, has appointed global marketing and public...and public sectors. She has worked at companies including Nestle Rowntree and Johnson Johnson, managing ... with global companies across a number of different sectors including Boots, GlaxoSmithKline, Vodafone ...

Government to report on failed ad campaigns

, as part of a drive for greater transparency in public sector marketing....to immediate public health and safety. Last month, the government revealed some campaigns that the ERG had ...

Sector Insight: Oral hygiene

The growth of the oral hygiene market is being driven by public awareness of dental health, as well...-B dominating the rechargeable sector. Dentists are recommending power brushes because they allow a better ... -label rivals. Colgate-Palmolive leads the sector with its dominant positions in toothpaste and manual brushes ...

COI proposes model for measuring advertising effectiveness of public-sector marketing

and efficiency in public-sector marketing. The consultation paper, which is the first of its kind, sets out a ... that the document will become the definitive guide for public-sector communicators. As the report, 'Payback ... of marketing has been focused on the private sector and is 'much less common' in the public sphere. However ...

Sector insight: Pizza and pasta restaurants

with the cash-strapped public..... The public health spotlight fell on the eating-out sector in 2009 when the Food Standards Agency (FSA ... the latest discounts across sectors, it is now easy for careful shoppers to take advantage of money-off coupons. Few sectors have embraced this with as much gusto as pizza and pasta restaurants. Hardly a day ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.