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SUPPLEMENT: Public Sector

WINNER

Public Sector: Forum - How to embrace diversity

Public sector marketers must tailor their activity carefully to engage with consumers, writes.... It is not easy being a marketer in the public sector. The target audience is so diverse that it is almost ... Commission and a speaker at Marketing's Public Sector Communications conference next month, which ... , but asserted that forced marriages are an abuse of human rights; and educated people in the public sector who ...

Media News: Guardian in mag for public sector

The Guardian is targeting senior public sector executives with the launch of Public, a standalone...Public is the first magazine to be launched by Guardian Media Group (GMG) since Money Observer in 1979. It comes two weeks after GMG took a 27% stake in Seven Publishing, publisher of food title ... the biggest shareholder in Seven Publishing, which is headed by former Redwood chairman Mike Potter. Public ...

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: DriveCare UK, Agency: Careline

. While around 25% of the public who phone in do so to praise a piece of good driving, others ... are to encourage the public to provide feedback to DriveCare s clients on how their fleets are being driven ...

Telemarketing Awards 1997: Public Sector - Winner: Client: Health Education Authority, Agency

The Health Education Authority has the task of carrying out a drugs education campaign in England aimed at people aged 11 to 25. The statistics are stark. In this age group, 45% have tried drugs - 47% of those by the age of 15.

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: National Blood Service, Agency

It s a matter of life-and-death when, as can happen all too often, there are severe blood shortages in localised areas. In such situations, the National Blood Service has to be able to react swiftly, yet recruiting new donors quickly is difficult.

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: Scotland Against Drugs, Agency

It was more like a war than a campaign. Shop-a-dealer , organised for Scotland Against Drugs, involved Radio Clyde and leading Scottish newspapers in a blitz against drugs crime.

Conference Preview: Going public

Marketing presents its first conference exploring key issues facing the burgeoning public sector....The public sector is one of the biggest growth areas in marketing spend in recent years ... the public sector, the Central Office of Information (COI) is regularly one of the top three spenders ... . DYNAMIC Public sector comms Monday 28 November The Dorchester, London To book a delegate place: Tel 0208 ...

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: BBC Education, Agency: BBC

Prime-time slots on BBC1 and 2 were made available to BBC Education s Count me in numeracy awareness campaign. Help and advice were badly needed, it seems, as one in six UK adults, across all demographic groups, have difficulty with numbers.

SUPPLEMENT: PUBLIC RELATIONS; Pond keeps shrinking

Privatisation PR helped one consultancy lead the way in the diminishing public sector...Privatisation PR helped one consultancy lead the way in the diminishing public sector If that powerhouse of privatisation Dewe Rogerson was not included in this table, turnover from public sector PR ... fewer organisations that can be defined as public sector, although demand from NHS Trusts and other ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.