WINNER Title: Don't Drink And Drive Media agency: Carat Media director: Emma Sheenan Media planner: Chetan Murthy Creative agency: Leo Burnett Creative directors: Tony Malcolm, Olly Moore Account director: Richard Bookey Account planner: Nick Docherty Client: DfT THINK! Brand: Drink Drive...
WINNER Title: Met Police Operation Trident Stop The Guns Media agency: MediaCom Media director: Chris Binns Media planner: Matt Buttrick Creative agency: Miles Calcraft Briginshaw Duffy Creative directors: Paul Briginshaw, Malcolm Duffy, Danny Hunt, Gavin Torrance Account planner: Andy Nairn...
WINNER Title: NSPCC - Don't Hide It Media agency: Zed Media Media director: Patrick Affleck Account director/media planner: Rian Shah Creative agency: DNA Client: NSPCC Brand/product: NSPCC Marketing director: Stephanie Hughes The NSPCC wanted to run a campaign aimed at encouraging 11-...
WINNER Title: Lifeblood Media agency: Drum Media director: Mark Eaves Account directors: Mark Eaves, Daphne DeSouza Creative agencies: Drum/North One TV Creative directors: Mark Eaves, John Nolan Marketing director: Gavin Evans Client: National Blood Service Brand/product: National...
WINNER Title: 192 Campaigns For The Conservatives Media agency: Media Planning Group Media director: Marc Mendoza Account director: Rob Lynam Media planner: Kate Cox Creative agency: Immediate Sales Creative director: Alan Jarvie Account director: Aneil Bedi Account planner: David Glass Client: Conservative...
awards: Integrated Marketing Solution; Most Effective Public Sector title; and Specialist Communication
to customer retention, across public sector and private....Director, PricewaterhouseCoopers - Dominic Mills Editorial director, Haymarket Business Publications ...
. Positive words on Ofcom's public service broadcasting review ("the advertising industry will, and should ... 's speech, though, was his strong line on establishing Ofcom as a "meeting point between the public and private sectors". His frustration with Lord Puttnam's amendment to the communications bill, which calls ...
What more can be done to improve the public's perception of the business in 2012, Ian Barber asks....public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about the public's growing aversion to this thing called advertising. If Front Foot was a twinkle in Lefroy ... advertising more in tune with the public it serves. "Too often, the public debate on advertising assumes ...
impacted and how can the sector boost growth in the country again?...), public sector (falling) and corporate investment (good, but outlook worsening).Interestingly, though ... banks are shedding all the sludge they accumulated in the boom and public-sector job cuts are only now ... ." - What are the main factors affecting the media sector and how do you think it will perform ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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