Just over two thirds of the British public trust advertising to "some extent" or "to a great extent...said, there is more that the industry could do to build a more positive reputation among the public ... encouraging they indicate that the public isn t necessarily indifferent to advertising ...
the structure of and competition within the sector....The planned investigation comes on the same day the UK's largest outdoor media owner JCDecaux was awarded Network Rail's 162m railside contract. The OFT said that the sector is highly concentrated ... distortions of competition or barriers to entry at different levels within the sector". It will look ...
Ofcom has paved the way for commercial public service broadcasters to conditionally sell ads...Following an industry consultation, the three public service broadcasters will no longer be forced to sell all of their ad minutes, with effect from 1 September, ahead of the autumn trading season ... . Ofcom said the reason for the changes was that there had been significant developments in the TV sector ...
%) At the Campaign Media Awards, PHD was the winner in the public sector and charity category with its work ...
economic uncertainty, generated in part by public sector spending cuts. There were also reports ... of 2010 , reinforcing a mood of pessimism amid public spending cuts. The start of 2011 was also marked ... -and-a-half year low recorded in the preceding quarter. By sector, budgets were revised down in sales promotion ...
The media sector has consolidated its position as one of the most productive, efficient...sectors, media buyers were still able to achieve an impressive operating profit per head. Operating profit ... , at 115,061, is now well above the Kingston Smith W1 benchmark figure of 100,000. The sector has ...
The digital sector grew income more than any of the other marketing services disciplines...Despite the slowdown, the digital sector grew more than any of the other disciplines surveyed, which confirms that spend is still shifting towards online and digital methods of communication ... the increase in gross income across the sector. While staff costs increased marginally more than income ...
The UK's commercial television sector has continued to attract advertising spend since December...in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ... . Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ... the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness..., compared to 361, why critical care admissions were higher at 2,200 compared to 1,700, and why public ... s response was "insufficient", the paper listed the cancellation of the "traditional influenza public ... others in a bid to cut public spending. Other factors included the lack of a drive to vaccinate ...
for Engine clients across the private and public sectors. The research unit uses social and behavioural ... that determine consumers' choices." Earlier this month, Engine combined its Digital Public and CVL consultancy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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