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has seen millions of pounds wiped off dotcom share prices, the internet sector s confidence is lower ... not a summer make, one e-tailer going bust does not bring a sector to its knees. What has ... of investment in this sector is the cost of the marketing and the rising cost of customer acquisition ...
, Poster Publicity....Motive Communications has launched a poster specialist in a joint venture with the outdoor company, Poster Publicity. The new operation is called Motive Outdoor Services and gives the Bartle ... and this has necessitated a closer relationship with an expert operator in the poster buying sector ...
this as an untapped market in the sector. Paula McWaters, the former gardening editor of the BBC's Good Housekeeping ...
HEAD - Guy Parker, chief executive, Advertising Standards Authority "The sector accounts for a ... the longer-term damage that might cause to its reputation. "While the sector takes seriously its ...
Teenage magazines are going through a tough time owing to the launch of celebrity-driven magazines, such as Heat, which are attracting young readers. In general, the music titles in the teen sector suffered ... titles for older teenagers such as 19. Sugar, the largest circulation title in the sector ...
is one of the cosiest places to be during a recession. When debate about the future of public ... that public-service broadcasting was no longer to be regarded as synonymous with the BBC and the BBC alone ... chief executive, Andy Duncan, to gain access to public funds - a share, say, of licence-fee revenues ...
. The public's concern about ads that appear to mock religion was revealed this week in the ASA's annual report ... . The improvement was mirrored in the direct mail sector. Last year, the figure fell almost 12 per cent. ...
Commercial TV is to get more leeway with its public service obligations. Good news for advertisers..., attempting not only to come up with a very 21st-century definition of public service but also trying ... showing us for upwards of a decade, you can redefine just about anything as public service broadcasting ... important social issues. Ofcom's document recommends that in order to save the public service phenomenon ...
sectors of the communications industry. He takes issue with the label PR when applied ... sector, at least. ...
Public-service publisher proposals are back on media's agenda....like a public-service agenda, Channel 4, does so on the back of exploitation shows such as Big Brother ... are centred around its notion of a "public-service publisher" - a notion that has been derided many times ... , funded by the public purse - and commercial broadcasters would apply for hand-outs to produce programmes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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