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Hotline: Marketing Birmingham brief talks

09 Mar 2012

Marketing Birmingham, the city's public-private sector strategic marketing partnership, is talking

The advertising sector that the recession forgot

29 Mar 2012

The luxury category is thriving, Steve Cox and Jean Faulkner claim, with high-end brands showing no sign of reining in their marketing spend.

Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ...

M4C picks up all government media briefs

19 Jan 2012 | by Jeremy Lee

This has resulted in M4C, which was launched in 2010 to handle COI's business, picking up the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ...

The Year Ahead for ... Radio

12 Jan 2012 | by John Ryan

John Ryan thinks the radio sector has a lot to feel positive about going into 2012, but is still..., if possible. There are, of course, challenges. One in particular stands out as the most public: where have ...

Advertising and media industry in youth opportunities push

20 Mar 2012 | by Daniel Farey-Jones

Mother, Facebook and PHD are among a hundred companies from a range of creative sectors that have...the application process with a blaze of publicity from media partner Metro. The list includes creative agencies ... by creative sector skills council Skillset. 100 companies backing the IPA initiative ...

School Reports 2012: PHD Group

02 Apr 2012 | by Staff

%) At the Campaign Media Awards, PHD was the winner in the public sector and charity category with its work ...

Has radio recovered since the death of COI?

01 Mar 2012

Double-digit growth from many sectors has compensated for the absence of COI revenue, according...and what are the medium's key strengths? The fundamentals for the sector are strong. Radio has a huge ... of display revenues, the sector is still underinvested in. - How did radio weather the economic storm ... advertisers and 15 of our top 20 categories have grown year on year. This shows a commitment to the sector ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

The UK's commercial television sector has continued to attract advertising spend since December...in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ... . Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ... the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...

The Year Ahead for ... Cinema

12 Jan 2012 | by Simon Willis

Simon Willis sees a static year for cinema advertising as the sector adjusts to life after Harry

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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