Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, relationships, service, infrastructure, cost there is nothing to choose between them. The team has reached ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
's established penetration and reputation for quality and services by getting core shoppers to visit more ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
in the lives of the public is assured. It remains a primary source of emerging talent on air and music ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ... . The brands that will succeed in the coming years are those that harness technology to enhance their public ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
the Government Procurement Service and in a statement it said it plans to review its central media buying ... for agencies to provide creative services and delivery and execution services (including direct marketing ...
PRCA accepts recommendations for opening up PR industry
22 May 2012 | by Matt Cartmell
Led by John Lehal, MD of Insight Public Affairs, the access commission brought together practitioners, academics, commentators and others from across the industry to examine obstacles to access to employment in PR. It focused on internships, apprenticeships, diversity and opportunities for the disabled ...
MHP Health Mandate appoints RCS director Alison Cook
22 May 2012 | by Hannah Crown
the internal public affairs and comms offerings. She said the combination of policy and comms at MHP led ...
Peter Ross made head of Weber Shandwick's tech team
22 May 2012 | by John Owens
and the CIS, adding: Clients expect the same level of service in Cairo as they do in London or Munich, so we ...
Government briefs PR consultants on post-COI world
22 May 2012 | by John Owens
about how they would be able to make the most of radical changes in the way public sector work ... work shortened. The first framework will cover creative services, delivery and execution. Agencies ... comms spend. The Government Procurement Service will work alongside the governmental comms operation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
