18 Apr 2012
| by Georgina Brazier
As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know...The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event.
Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
21 Feb 2012
| by Sarah Johnson
Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper.
While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being ...
16 Nov 2011
| by Matthew Chapman
Tesco's Price Check ads have been rapped by the ASA for failing to disclose that the maximum value of its vouchers was £20.
26 Oct 2011
MySpace page. He was commissioned to perform for one day only to the public and media. His guitar ...
26 May 2011
The public generally really liked Talk Talk's latest ad, by CHI, saying that it was romantic, cute
16 May 2011
The public were generally charmed by the ad created by DDB UK, calling it attention grabbing
05 May 2011
The people surveyed unanimously enjoyed the ad, by Saatchi & Saatchi, saying that it was topical, lively and fun.
19 Apr 2011
Many people surveyed enjoyed the new tongue-in-cheek Schweppes spot from Mother.
05 Apr 2011
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.
17 Mar 2011
People found the latest online Guinness spot by AMV BBDO, which ran in the lead-up to St. Patrick's Day, entertaining and fun to watch, if a bit confusing.