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Public Sector: Road safety

A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a basketball team then asks if they saw the bear.

PUBLIC SECTOR BRIEF: Hampshire local authorities pool resources

HAMPSHIRE: Ten local authorities in Hampshire have pooled their resources to mount a PR and advertising campaign aimed at boosting turnout in May's local elections. Turnout fell as low as 14 per cent in the last local election and Winchester City District Council CEO David Cowan said: 'We hope the campaign...

PUBLIC SECT0R: Worcestershire to promote first joint customer centres

A PR and ad campaign has launched in Worcestershire to promote the launch of the county's first joint council and police customer service centres.

PUBLIC SECTOR: Campaign to woo overseas students to UK

A fresh PR campaign to attract foreign students to UK universities and colleges is to launch.

PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during performances of Harry Potter and the Philosopher's Stone. All creative staff, including Dom Joly...

CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness

the publicity. Results Carr says: 'Our goal is to get angling banned, but we have to measure ...

PUBLIC SECTOR: Trio set to boost GDBA media relations

The Guide Dogs for the Blind Association (GDBA) has appointed a three-strong media relations team. Chris Dysons joins the GDBA as media and special projects officer, arriving from Arthritis Care where he was events manager. Advertising officer Alison Wade joins from The Gloucestershire Echo, where she...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

Client: The Environment Agency PR Team: icas public relations, in-house and Circus ... , as part of a strategy to encourage the 'at risk' public to protect themselves and their property from ... in all communication, to generate public response. To signal the immediacy of the threat ...

PUBLIC SECTOR: RNIB campaigns to change perceptions

The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications team, headed by Lynne Stockbridge, the campaign aims to change minds about sight-loss and show that...

DLA Upstream beats two to win ISBA public affairs

s advertisers, has appointed DLA Upstream to handle its public affairs....s advertisers, has appointed DLA Upstream to handle its public affairs. ISBA represents over 300 ... , the recently-launched public affairs arm of the UK s ninth largest law firm - Dibb Lupton Alsop - won ... to ISBA director of public affairs, Ian Twinn. ISBA is Upstream s first competitively-won public ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.