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Public awareness of NFC yet to take off

03 Apr 2012 | by Maisie McCabe

Six out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise it, according to research, which also reveals half of smartphone owners who have used interactive technology have interacted with an advert.

Public Sector: Beko fridge-freezers

19 Jan 2012 | by John Owens

it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public about...the message into the public spotlight was a simple one. With lives potentially at stake, the PR team needed ... commissioner for Fire Safety Regulation live on the sofa. The LFB gave public guidance on what to look ... that technology can be harnessed to provide a proper public information service that does not rip off the taxpayer ...

Location-based services lost on teens

17 May 2011 | by Peter Robinson

Despite 2010 being seen by many as 'the year of where', almost half of young people in the UK are unaware of services like Foursquare and Facebook's Places, writes Peter Robinson, head of research at youth communications specialist Dubit.

Advertising trusted by 69% of the public

03 May 2011 | by Sara Kimberley

Just over two thirds of the British public trust advertising to "some extent" or "to a great extent...said, there is more that the industry could do to build a more positive reputation among the public ... encouraging they indicate that the public isn t necessarily indifferent to advertising ...

Vodafone to target data services for growth

09 Nov 2010 | by Ed Owen

Mobile phone giant Vodafone saw revenue grow by 3.9% to £22.6bn in the first six months of this year, while operating profit rose to 2.7% to £6.1bn, as the company pledged to invest in data services in Europe, India and Africa.

Public View - How did the public react to the latest Drench ad?

13 Aug 2010

One man said he would be inspired to try the drink, but the majority were confused by the message and target audience. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

BR Video: Public positive about Five but unsure of Desmond

04 Aug 2010 | by Daniel Farey-Jones

After Richard Desmond's recent acquisition of Five we asked people what they liked about the channel and whether they welcomed his decision to buy it.

Public View - What does the public think of the latest Sky Sports ad?

03 Aug 2010

Most of the public surveyed found the new Sky Sports ad featuring Eric Cantona amusing and clever...."It's quite a forceful advert. It gets the message across," said David, a 56-year-old charity worker. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Public View - How did the public respond to Fosters latest ad?

12 Jul 2010

Humorous, cheerful and sunny is how the latest Fosters ad is described by the public....Consumers enjoyed the ad and felt it well represented the Australian beverage brand. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

BR Video: Public debates practicality of electric cars

07 Jul 2010 | by Jacob Mathias

Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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