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LONDON - The AA is moving into the home services business with the launch of an emergency cover policy and a plumbing and electrician callout service.
Could the public sector be about to rebrand as one of the most exciting, challenging and inspiring...Top marketers have trickled into the public sector over recent years, taking skills honed in traditional marketing with them to the heart of government. Examples include Andy Brent, the former Boots marketer who joined the Department of Health (DoH) to help create its Change4Life anti-obesity campaign ...
East Midlands Trains is to promote its improved rail services and latest timetable in a multichannel marketing campaign through M&C Saatchi and sister direct agency LIDA. The push will initially target existing customers.
LONDON - YMCA England has launched a Christmas campaign to help fund emergency services for vulnerable homeless people.
LONDON - The Drinkaware Trust is launching a £1m public education campaign to raise consumers...added. The campaign, created by specialist agency Public Life, invites consumers to reflect ... % of the public are still unaware of the recommended unit guidelines. To coincide with the launch of the campaign ...
Vodafone is planning to educate customers to use the full range of mobile services on offer, rather than simply calls and text messaging.
Air New Zealand is to promote its premium positioning through a series of UK and pan-European advertising campaigns.
LONDON - Five has scrapped its interactive TV (iTV) service, meaning that viewers will no longer be able to access additional content for programmes or ads by using the red button on their remote controls.
LONDON - The Army is urging the public to show its support for soldiers through a TV campaign...the first signatories. The Army claimed the theme was fuelled by research showing 87% of the UK public back ...
STV, the broadcasting division of Scottish Media Group, has hired John Mac Dougall as its first client services director. He joins from The Union, where he was group account director.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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