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Six out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise it, according to research, which also reveals half of smartphone owners who have used interactive technology have interacted with an advert.
Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper. While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being ...
Admedia, the washroom and motorway services media owner, has been appointed to handle the ad sales for Extra Motorway Services in a deal that will see outdoor media sold on the operator's sites for the first time.
a consultation on the future of BBC local radio to ask the public what it thinks of the executive ... : "RadioCentre has argued for many years that the BBC's generous public funding for national and local radio ... possible." The BBC Trust has also launched a public consultation on the DQF proposals ...
MPG Media Contacts has promoted managing partner Natasha Murray to the new position of head of client services.
Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director.
The widely admired adman announced he s had enough of public sector life this week , just days before the Cabinet Office is expected to unveil yet another strategic direction for the COI. "He d be well within his rights to feel bruised, battered and disillusioned," admits one of his former COI staff ...
2012, as the company's interim results highlight the impact of cuts in public sector advertising....reason for the continued decline in the second half of the year has been due to cut-backs in public ... in the employment sector. In addition to significant reduction in public sector recruitment advertising, Johnston Press said there was a reduction in the volume of public notices, grouped by Johnston Press as part ...
As BSkyB's Sky Songs plays its last tune, Media Week analyses whether online music services have a sustainable business model in a market where consumers are 'fickle and spoilt for choice'
, media and sport, attended a dinner with the members of Shott's panel, ahead of today s publication ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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