Cloud-based services create new source of ad inventory
12 Nov 2008 | by Richard Eyre
In the early 1990s, one of those "how the world is going to be" debates was whether the future desktop computer would be dumb or intelligent.
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as "an expensive sideshow, and a waste of public money."
In the early 1990s, one of those "how the world is going to be" debates was whether the future desktop computer would be dumb or intelligent.
LONDON - Agencies have welcomed Ofcom proposals to allow ITV to significantly cut its public...As part of its second public service broadcasting review, the media regulator proposed that ITV can drop some regional news bulletins, reduce non-news regional programming by half and cut back on its current affairs shows. Specifically, the minimum quota for ITV's regional non-news programmes ...
BrandIndex, a daily measure of public perception of more than 1,100 consumer brands across 32 sectors ...
LONDON - The Mobile Marketing Association (MMA) has invited the public to give feedback on its...the customer's experience. The public may comment on the guidelines until 5pm on 5 September, after which ... Marriot, MMA president, said it was important to open the guidelines to public comment to ensure ... . The current version of the MMA guidelines can be downloaded here The public may make comments here ...
The value of shares in public-owned companies such as Trinity Mirror and Johnston Press have...the pressure of short-term thinking that can affect public companies with quarterly or half-yearly results ... pressures too. So, in a bull market, the attractions of a public listing are evident; in a bear market ...
PriceRunner.co.uk, the price comparison site owned by online marketing company ValueClick, has launched two new services including a portal for live video product reviews.
LONDON - Public Servant, the public sector magazine, is to launch a Scottish version of the title...Public Servant Scotland, published by PSCA International, will have a monthly distribution of around 5,000 and will target key public sector workers, including senior civil servants and charity ... for the Scottish Funding Council, follows the launch of the Public Servant in the rest of the UK four years ago ...
LONDON - CNN plans to sell advertising around its services on the YouTube and Joost online video platforms.
CNN plans to sell advertising around its services on the YouTube and Joost online video platforms.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.