Maplin returns to TV for customer services push
22 Feb 2012 | by Matthew Chapman
Maplin, the electronic goods retailer, is returning to television advertising for the first time in seven years to push its customer service credentials.
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Bell Pottinger Public Affairs appointed by New Covent Garden Market
10 May 2012 | by Matt Cartmell
Bell Pottinger Public Affairs is understood to have been appointed by New Covent Garden Market.
Asda appoints Open Road for public affairs as focus shifts to local activities
15 Feb 2012 | by Hannah Crown
Asda's public affairs account has been awarded to Open Road, in readiness for a move towards...As revealed in PRWeek , Asda repitched its public affairs support out of TLG, as it prepares for a 500m UK-wide expansion this year. Asda director of public affairs Allan Edwards said the choice ... , who will be key to the success of the supermarket s expansion plans. The public affairs account had ...
Asda reviews public affairs ahead of major 2012 expansion
09 Feb 2012 | by Matt Cartmell
Asda is pitching its high value public affairs account as it prepares for major expansion in 2012....could come up against political opposition at a local level. Asda director of public affairs Allan ... Department of Health director-general for comms Sian Jarvis to lead its comms and public affairs last ... secretary Malcolm Gooderham, was brought in by Asda in 2008 after the chain ditched Bell Pottinger Public ...
Tesco misled public in Price Check ads
16 Nov 2011 | by Matthew Chapman
Tesco's Price Check ads have been rapped by the ASA for failing to disclose that the maximum value of its vouchers was £20.
Public View - Is the public cheered by the new Morrisons ad?
05 Apr 2011
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.
Brands commit to public health responsibility pledges
15 Mar 2011 | by Gemma Charles
: 'Public health is everyone's responsibility and there is a role for all of us, working in partnership ... activity and health at work have developed the plan to improve public health through voluntary rather than ... and will be supporting its delivery through our members and our networks." ISBA's director of public affairs Ian Twinn ...
What not to say: government to 'restore public faith in environmental advertising'
09 Feb 2011
, declaring that it would help to 'restore public faith in environmental advertising'. While some marketers will no doubt bristle at the implication of a loss of faith in their trade, the public has seemingly become fed ... that the guidance did not usher in an extra layer of regulation and mandatory labelling. James Charlton, its public ...
BR Video: Asda gets public vote for cheapest supermarket
27 Oct 2010 | by Daniel Farey-Jones
to members of the public interviewed in the latest BR Video.
EBay to add motoring services website
21 Sep 2010 | by Sarah Shearman
EBay Advertising is backing the launch of its specialist motoring website with an above-the-line push.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
