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Hotels.com brings in Diffusion to promote mobile services

Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers.

Nokia puts location-based services at heart of smartphone strategy

The mobile handset manufacturer, once the market leader, is pouring fresh investment into its marketing in a drive to gain a foothold in the smartphone market.

O2's parent company Telefónica Digital on hunt for PR and public affairs agency

O2's parent company Telefónica is on the hunt for an agency to handle PR and public affairs...Telef nica formed its digital business in September 2011 to cash in on opportunities in entertainment, financial services, machine-to-machine and eHealth. The global PR and public affairs remit ... and Steve Bartholomew, previously head of public affairs for O2 in the UK, given the director of public ...

Reed asks public to pick new TV ad

Reed, the recruitment agency, is launching a crowdsourcing campaign asking the public to vote...destinations, created by Steel. The ad that receives the most public support will run on primetime national ... , to create us a new TV ad." Nick Bennett, creative director of Steel, added: "Not only do the public ...

Technology: VMware cuts IT costs for public sector

whether those in the public sector believed frontline cuts were inevitable. After surveying 100 chief financial officers in the public sector, Brands2Life developed a headline-grabbing 'big number' ( 3.6bn), representing the total amount senior public sector decision makers were expecting to have to cut from ...

Onlinefire snaps up Diffusion's head of digital and marketing services Alasdair Townsend

Onlinefire, part of the Eulogy Group, has appointed Diffusion's head of digital and marketing services Alasdair Townsend as director of business strategy.

Telecoms giant Telstra hands global account to Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide has won the retained global PR account of Australian telecoms

Public View - Did Talk Talk's latest ad strike a chord with the public?

The public generally really liked Talk Talk's latest ad, by CHI, saying that it was romantic, cute

Public View - What did the public think of T-Mobile's royal wedding ad?

The people surveyed unanimously enjoyed the ad, by Saatchi & Saatchi, saying that it was topical, lively and fun.

Netgear launches comms drive to medium business and public sector

in medium-sized businesses and the public sector....focused on consumer PR but now wishes to reach out to businesses. The public sector is a key focus ... the challenges and opportunities facing tightly budgeted public sector bodies. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.