01 May 2012
| by Kim Benjamin
Pizza Express
Content marketing
HSBC Banking and Premier Savings and Investments Services ...
Financial Services
Nectar
Philips Avent WDMP
Employee engagement
Benecol (Johnson ...
24 Jan 2012
| by Martin Ryan, CPM (UK)
The pressure on field marketing to deliver faster, cheaper and better services is challenging outsource agencies to develop smarter solutions to drive sales.
Assuming that we have already recruited the best possible people and trained them to engage effectively with retail customers, the focus ...
10 Jan 2012
| by Sarah Johnson, Ben Hall and Georgina Brazier
longstanding commitment to paralympic sport through the active kids programme and that obviously has public value and public benefit."
Hunt added that with controversy surrounding fat cats and bonusses in big ...
10 Jan 2012
| by Nicola Clark
will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ...
that are insensitive to consumers' economic anxiety risk a public backlash.
Mind the (generation) gap
For a ...
's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...
13 Dec 2011
| by Sarah Shearman
, underpinned by the aims of achieving rigorous efficiency, the roll-out of new products and services, growing ...
. At the heart of this was returning to its position as a premium tactical service provider with a focus ...
08 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
: "Designated drivers provide an amazing service to friends and family. They allow people to have a good night ...
09 Nov 2011
| by David Benady
automated, margins for these services are falling. The agencies are therefore under pressure to offer higher ...
of the public for stock-checking is very reliable.
Nevertheless, since its launch in September 2010 ...
good idea. He believes innovative technology has significantly boosted the service field marketing ...
17 Aug 2011
| by Kim Benjamin
be using 3D stands as a primary marketing tool. Services such as Klout, the influence measurement site ...
back-catalogue of films.
The key to the campaign was to create buy-in from the public by giving them ...
needed a consumer push supported by a viral campaign that lengthened the experience for the public ...
17 Aug 2011
| by Kim Benjamin
, in what is being promoted as the UK's biggest ever festival.
Agency CJ Services is already working ...
Services. 'The challenge is to provide everything from installers, merchandisers and brand ambassadors ...
to generate interest and awareness in Freeview's HD service and demonstrate and increase sales of Freeview+ HD ...
08 Jul 2011
| by Staff
Event and sister publication Marketing have extended the deadline for entries to Brand Event Awards