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Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Interactive: Twelve ideas for 2012

will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ... that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... 's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...

Contact Centre Agency of the Year: CPM

years under her belt, while Andrea Georgiou, client services director, joined 14 years ago. Fleur ... , and she is now the group client service manager. CPM's 'double it, love it' vision encapsulates its ... a thought leader in integrated sales and customer service solutions, in effect becoming an extension ...

Tesco needs to up its marketing strategy for non-smartphone users

be creating a service for customers who can't afford anything better." Lansley said Tesco needed to better target these consumers with enhanced services. Commenting about the company's broader mobile strategy ... strategy by showing its "beeping ad", which boosted the use of the mobile service "within seconds ...

Argos gears up for TV channel launch

The channel will broadcast 24-hours a day and will be produced by digital media company ETV Media Group. The channel will be available on Sky 642 and through Argos.co.uk/TV. Viewers will be able to purchase items and collect them from local Argos stores through the retailer's "check and reserve" service ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

Gas Services, Catherine Kehoe, group brand and communications director, Lloyds TSB, Vince Kerr ... , much-needed to reconnect Barclays with the public, fun to ride and a real contribution ...

30 under 30: the winners - Part Two

and technology services, MEC The media agency of the future will be data driven, and one of the best ... as the agency s first head of data and technology services. Building on his background at Microsoft and Omniture ... on year, and has been given the responsibility of setting up a new team to service independent agencies ...

Contact Centre Leagues 2010

for the financial-services brand's success in these areas is its sharp focus on ensuring that its contact centre ... to a good customer experience is meeting their needs,' says First Direct's head of sales and service ... -abandonment rates and average handling time ahead of customer service. Clearly there is some disparity between what ...

We'll Call You - Co-operative Bank

. Should we be put off by reports of its poor online service?...'ve read an article about customers having problems logging on and getting the services to work. CB I ... service? CB Yeah, but then I work for the company. If you get an account, you can try out the online service yourself. You could go on the internet and look on forums to see what customers are saying about ...

We'll Call You - Greyhound (First Group)

Marketing's mystery caller couldn't resist all the publicity around the launch of the iconic...for customer services for Greyhound, actually, and I couldn't find it on their website. First - Group Right ... ? Mktg - Hi, I think I just spoke to you a second ago - I'm looking for customer services for Greyhound ... 're taking all the calls. They might be able to help you, but I don't know if there is a customer services ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.