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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis

Inglis said the brand appears to have "struck a chord" with the British public with its ads, but admitted: "It's hard to be absolutely definitive" about where the success came from. On the Christmas 2011 campaign, Inglis said: "It felt like there was potentially some risk in it ...

IHG training academy to create UK marketing jobs

economic growth and reduce rising unemployment. Clegg said: "The British service sector is world ...

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...

Interactive: Twelve ideas for 2012

will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ... that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... 's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...

VisitBritain asks nation to 'share your Great Britain'

're Invited!' marketing campaign, calling upon the British public to invite friends and relatives from around

Coca-Cola brings back Designated Driver activity

: "Designated drivers provide an amazing service to friends and family. They allow people to have a good night ...

Wired 2011: a glimpse of the future - without adland

, services and platforms that transform the brands we work for. We need to be more curious, more inquisitive ...

Claire Beale: The art of copywriting is as important as ever

poorly crafted words have made it all the way through to the public page? The shorter lead times ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.