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Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ... ; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Alan Mitchell: Advertisers, face it, your consumers hate you

. The public's trust and confidence in (it) has fallen through the floor and the industry has missed a trick ... ) with the public has broken down.' This is not some pressure group speaking, but Tim Lefroy, chief executive ... , journalistic ethics - not much has happened recently to build public trust in institutions. Many of advertising ...

ISBA Conference: Advertisers must prove their economic worth

or sugar, following the calls last week by Scottish public health minister Michael Matheson for a UK ...

Tesco embarks on hiring spree to boost customer service

The supermarket giant, which currently employs 290,000 UK staff, says the aim of the job creation is to "deliver new levels of excellence in customer service across its stores" and coincides with plans ... and training within the fresh produce, fresh meat, counter services and bakery departments. The refresh ...

Mars UK to enforce 'calorie cap' across chocolate lines

's daily diet by 2020. The Public Health Responsibility Deal, launched a year ago next month, has turned ...

Editor's Comment: Cameron's broadside merely a smokescreen

that he's a former PR man. So, when the public is having sleepless nights over the economy, the health service and their children's education, Cameron decides to have a pop at gambling ads. Does this mean ... with regulators, the public, and, yes, with Westminster is the only way forward; but even this strategy ...

Subway's UK marketing chief on putting health and value at the heart of the brand

, it remains ahead by about 200, with a portfolio of 1526 outlets. In the past year, Subway has made public ... and sexy in advertising while continuing to deliver high-class service'. THREE CHALLENGES FACING AKHTAR ...

Unilever launches global charity foundation

with Unicef to improve sanitation in developing countries and with WFP in Project Laser Beam, a public ...

Interactive: Twelve ideas for 2012

will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ... that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... 's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.