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Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

to reward its best customers and the roll-out of a last-minute deals service.

Taming the data deluge

05 Apr 2012 | by David Benady

for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...

Scott Logie promoted to senior role at St Ives

01 Mar 2012 | by Daniel Farey-Jones

of services from printing, print management, creative solutions, data marketing and insight and IT consultancy ...

Information Arts founder quits for angel investments

23 Feb 2012 | by Daniel Farey-Jones

Lawrence had led the business-to-business data and analysis provider since founding it in 1999, staying on after selling up to US marketing services giant Harte-Hanks in September 2010 . He left ... data services and I believe that Information Arts has irrevocably achieved this." Information Arts ...

Tesco must find a new role for Clubcard

15 Feb 2012 | by Alan Mitchell

, the things Tesco needs to do to freshen its offering, such as improving check-out service and in ... the programme enables it to continue to make its range and services relevant, and in 2010 (the most recent year ... and brands via its Treat Street service. Participants include Adidas, Boden, Carphone Warehouse, Dixons, Dell ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

s publication of new data protection rules proposed by the European Commission, which include substantial ...

Why should brands worry about Europe's data protection proposals?

26 Jan 2012 | by Charles Ping

services. The industry must work with the authorities to ensure an unambiguous interpretation ...

EC proposes data fines of up to 2% of global turnover

25 Jan 2012 | by Daniel Farey-Jones

, including the ability to transfer it from one service provider to another and the right to be forgotten ... "poses a severe threat to the ability for UK businesses to use data to market their goods and services ... in which they tackle privacy issues. In particular, technology service providers outside the EU will face a ...

TAG Heuer switches CRM strategy to boost sales

19 Jan 2012 | by Matthew Chapman

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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