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O2 launches review ahead of customer experience revamp

21 Mar 2012 | by Matthew Chapman

. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ... , clear and trusted" brand as it expands its business beyond telecoms services into other areas ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

was sales and customer services director.

Royal British Legion to revamp communications programme

02 Mar 2012 | by Matthew Chapman

and services....-known work and raise awareness that it spends over 50m a year on a whole range of services and investments, including rehabilitation services and provision for servicemen and their families. The membership ... wider audience including supporters and the public. John Brown will also handle ad sales ...

Scott Logie promoted to senior role at St Ives

01 Mar 2012 | by Daniel Farey-Jones

of services from printing, print management, creative solutions, data marketing and insight and IT consultancy ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

In June Virgin Media sent out jiffy bags bearing the text, "satellite TV upgrade pack". The pack boasted it contained everything a consumer needed, including free service and repairs. Vertical small print on the right-hand side of the envelope revealed the package contained "promotional material ...

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

and that public awareness of the consumer preference services is maintained at its current level. Chris ... in addition to the suppression target. One commitment is for the DMA to provide the public with a single ... for the Mail Preference Service, one for unaddressed mail delivered by Royal Mail and another for other ...

Royal Mail control of direct mail prices worries DMA

21 Oct 2011 | by Daniel Farey-Jones

to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a ... by the coalition Government, Ofcom wants to sweep away the regime of price controls on business and most public ... , particularly the provision of universal service, efficiency, profitability and pricing. Royal Mail would ...

CREATIVE STRATEGY: What big brands can learn from obscure boots

26 May 2011 | by Simon Kershaw

expect in the product and in the customer service. So, when the anticipated parcel arrived, I ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

was the first financial-services brand to achieve PAS2020, the industry standard for demonstrating a commitment ... ' brain responses to products and services. Its advocates claim that neuromarketing will provide ... activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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