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Evidon and DoubleVerify integrate privacy and ad verification

to integrate their services on DoubleVerify's platform....Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services....Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...

Think BR: Understanding big data

that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...

The Economist develops ad network Ideas People

offering. The network was assembled by asking The Economist readers what other online publications ... the audience." This list was double-checked against comScore data and filtered down to publications ... , of course, Economist.com . Pere said: "When you bring together about 60 publications all focusing ...

Third of top 50 websites automatically share user data with third parties

on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

to reward its best customers and the roll-out of a last-minute deals service.

Taming the data deluge

for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...

Information Arts founder quits for angel investments

Lawrence had led the business-to-business data and analysis provider since founding it in 1999, staying on after selling up to US marketing services giant Harte-Hanks in September 2010 . He left ... data services and I believe that Information Arts has irrevocably achieved this." Information Arts ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

More data leaks while Europe cracks down on wrongdoers

s publication of new data protection rules proposed by the European Commission, which include substantial ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.