Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
to reward its best customers and the roll-out of a last-minute deals service.
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Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
view data system in place, according to Experian Marketing Services....Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...
Taming the data deluge
05 Apr 2012 | by David Benady
for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...
Royal British Legion to revamp communications programme
02 Mar 2012 | by Matthew Chapman
and services....-known work and raise awareness that it spends over 50m a year on a whole range of services and investments, including rehabilitation services and provision for servicemen and their families. The membership ... wider audience including supporters and the public. John Brown will also handle ad sales ...
Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
The tool mines Twitter information back to January 2010. Developers Datasift say the service supplements real-time data analytics from their existing services, with historical data, to see how ... Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
, the things Tesco needs to do to freshen its offering, such as improving check-out service and in ... the programme enables it to continue to make its range and services relevant, and in 2010 (the most recent year ... and brands via its Treat Street service. Participants include Adidas, Boden, Carphone Warehouse, Dixons, Dell ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...
Halfords drops secret shoppers for customer feedback scheme
21 Dec 2011 | by Matthew Chapman
incentives into store managers' contracts in order to improve its customer service in line with its 'That's Helpful That's Halfords' positioning. Customers are being asked to give feedback on whether the service ... .tellhalfords.com) where they can fill out a questionnaire on how helpful the service was. Customers are questioned ...
How to join the social club
28 Nov 2011 | by Melanie May
Information Services. 'It will happen, but, as with anything this new and immense, it needs to mature ... from so many channels that the diversity of sources can be an issue,' says Matt Rhodes, client services ... and then engage, advises Richard Kellett, director of marketing at business analytics software and services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
