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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

highlighted how the public lacked an authority where they could direct complaints about text spam. Lordan ... to deal with the problem, to prevent the public becoming hostile to marketing messages delivered via ... said: "The results of our survey show that the public don t know who to turn to when they want ...

What digital marketers can learn from DM

was the first financial-services brand to achieve PAS2020, the industry standard for demonstrating a commitment ... ' brain responses to products and services. Its advocates claim that neuromarketing will provide ... activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ...

PC World owner DSG found in breach of Data Protection Act

training to follow them." DSG had not responded to a request for a comment at the time of publication. ...

Marketing Direct: List Report 2009

, last year's banking crisis has hastened the decline. As financial services, once the engine propelling ... affected. 'The days of the large financial-services purchasers are over because cold data is just ... . Sellers of such data argue that consumers 'in play' for products and services are more responsive ...

New consumer protection laws that marketers should know about

away from particular contracts. Bodies such as the Financial Services Authority and the Consumers ... . Presenting consumers existing statutory rights as a distinctive feature of your product or service will be a criminal offence. So ecommerce sites, telephone and catalogue ordering services will need to be very ...

DMA warns firms to boost data security

, have made the public more reluctant to part with their personal information. The DMA claimed that big ...

Credit fraud service breaks ads in wake of HM Revenue data disc blunder

LONDON - CreditExpert, the consumer online credit monitoring and identity fraud service, has...activity , a spokesman for the monitor service said that this would not detect the long-term threat of identity fraud. CreditExpert is an online credit monitoring and identity fraud protection service from ... a credit check as part of a new application. The service will also monitor significant increases ...

Information Commissioner calls for more data powers

of personal data were Google, Facebook, the financial services industry, and the travel and insurance sectors. He added, data sharing between the police, passport, health, emergency and intelligence services ... around is quite staggering. The police and security services can see the benefits of data sharing ...

Yahoo! and eBay to clamp down on phishing attacks

The internet giant is working with the world s most popular internet auction site to devise new authentication technology for online payment service PayPal , following a rising number of phishing attacks from fraudsters worldwide. It is understood that Yahoo! and eBay plan to rollout a technology upgrade ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.