Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
people, the more this gap can be closed. People originally bought raw goods, then products, then services ...
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My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
Facebook pages. We are rolling out Habbo Five Star, a series of initiatives to make our customer service ... of users we have enrolled to help with customer service issues and to give us expert input on product ... Android. Hot topic is our recent beta of Habbo Helpers in Spain, a new community driven help and service ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
networking services during television adverts, 27% looked up product info for ads they've seen, and 22 ...
Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
Hope Relay and announced it will donate 1 for every mile covered by members of the public ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
, which highlights the fact that the general public need to be better educated as to the benefits ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
) Retail 741,273 407,736 3335317 (+81%) Support Services 2,198 1,032 1166 (+113 ... %) Support Services 19,440 8,990 10450 (+116%) Technology, Media Telecommunications 517 ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
that creates." Nike has moved away from investing in advertising to the creation of digital services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
