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Think BR: Advertising for the second-screen

networking services during television adverts, 27% looked up product info for ads they've seen, and 22 ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

tags were activated by viewers of Britain's Got Talent at the weekend, even though the service was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...

FindaProperty and Halifax launch home finder app

at providing services to meet customers needs on an end to end basis." Halifax s home finder app will also ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

campaign to lobby for 4G data services in the UK, which will lead to faster mobile data speeds. The UK ...

Think BR: How can brands harness the power of NFC?

of communication that will link digital and physical spaces' interaction with brands. Financial services ...

Mindshare promotes James Chandler to head of mobile

specialist service areas: integrated partnerships with operators, OS developers and device manufacturers ...

Think BR: Brands must play part to build trust in apps

is not just a task for the app stores but for the whole mobile value-chain including service providers ...

ISBA Conference: Mobile can become 'seventh mass media'

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called ... sorts of catchily named services like RCSE which they're going to bring to the world." Of Google, he ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

have bought a product or service via their device, while 38% of respondents to its Mobile Online ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.