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Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

of the business following changes to NHS service provision in the UK....the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... means "different pharmacies offer different services moving forward". Currently the NHS uses national commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy ...

Branson-shaped ice cubes take off on selected Virgin flights

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

products and customer services, announced in August last year. Follow Loulla-Mae Eleftheriou ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

'We have to build better brands and we need a different conversation', admits Tesco chief

18 Apr 2012 | by Matthew Chapman

to concentrate on marketing, smaller store formats, better service, and its online offering. Speaking during ... , but customers will see a change soon". A renewed focus on in-store customer service is also being carried out ... of the hypermarket is a slimmed down form focused on food, services and clothing, rather than other non-food items ...

Think BR: Every little can help Tesco

16 Apr 2012 | by Elly Woolston

proper customer service strategy. However, the recent decision to bolster its fresh produce and improve its customer service hints at a desire to change to incorporate quality and deeper ... public looking for genuine beliefs over quick-win price promotions. After all, every little helps ...

Think BR: Time for the ad industry to flex its muscle?

11 Apr 2012 | by Callum Galbraith

following the withdrawal by Richard Desmond of his Northern and Shell publications from the PCC ... regulating itself. The proposed enhanced regulatory body would provide free pre-publication advice to the media and a complaints resolution service to those with content-related concerns. It is also proposed ...

Reebok partners with PeerIndex for social giveaway

10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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