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Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

of the business following changes to NHS service provision in the UK....the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... means "different pharmacies offer different services moving forward". Currently the NHS uses national commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy ...

Branson-shaped ice cubes take off on selected Virgin flights

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

products and customer services, announced in August last year. Follow Loulla-Mae Eleftheriou ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Weight Watchers makes high-street debut with branded store

25 Apr 2012 | by Kate Lloyd

and demanding a more personalised flexible service, we continue to adapt and enhance our products and services ...

Think BR: What does the new experiential marketing code mean for marketers?

10 Apr 2012 | by Jo Farmer

: Experiential marketers must respect the public. For example, marketers must not force a product or sample on a ... , such as by encouraging pester power or encouraging dangerous activity. Marketers must have adequate public liability ...

Interflora targets commuters ahead of Mother's Day

08 Mar 2012 | by Maisie McCabe

Interflora UK has launched a campaign to promote its mobile ordering service ahead of Mother's Day...Interflora and MG OMD have created a series of interactive flower displays for London commuters to promote its mobile website and three hour delivery service. The experiential builds will include large ... Man will always be on hand should the great British public need his help." This experiential ...

Tesco embarks on hiring spree to boost customer service

05 Mar 2012 | by Matthew Chapman

The supermarket giant, which currently employs 290,000 UK staff, says the aim of the job creation is to "deliver new levels of excellence in customer service across its stores" and coincides with plans ... and training within the fresh produce, fresh meat, counter services and bakery departments. The refresh ...

Dixons loses chief executive to Apple

31 Jan 2012 | by Matthew Chapman

for the launch of help service Knowhow, the store portfolio strategy, marketing, ecommerce, customer relationship ... booming profit has created. Cook said: "Our retail stores are all about customer service and John ... service at Dixons Retail, owner of Currys and PC World, after becoming chief executive in 2007 ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

, it remains ahead by about 200, with a portfolio of 1526 outlets. In the past year, Subway has made public ... and sexy in advertising while continuing to deliver high-class service'. THREE CHALLENGES FACING AKHTAR ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ... that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... 's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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