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Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Is marketing at a crossroads?

the world s second largest advertiser, and, after years of companies paying lip-service to corporate social ... , and their indelible impacts on the human brain, will be one Mark Zuckerberg hopes doesn t receive too much publicity ...

Interactive: Twelve ideas for 2012

will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ... that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... 's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...

Unilever and Sainsbury's predict sustainable lifestyles by 2020

will have sustainable products and services by 2020....intends to improve public health through a series of measures such as reducing the amount of salt in food ...

Ryanair signals brand U-turn with eco claims

decisions. "Making an eco claim based on a newer fleet is not helpful if the product or service ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

Gas Services, Catherine Kehoe, group brand and communications director, Lloyds TSB, Vince Kerr ... , much-needed to reconnect Barclays with the public, fun to ride and a real contribution ...

BR Video: Public debates green credentials of mobile devices

number of the members of public do not believe that environmental concerns affect consumers when ... that individuals generally do not worry about the impact of their phone. Council service officer Devon, 21, said ...

O2 introduces green rankings for mobiles

programme to provide customers with sustainable products and services. Peter Madden, chief executive ...

Climate Week signs up key sponsors for event

of global warming and encourage members of the public to take action to improve the environment. It has ... Britain Day' last week. This event encourages the public to 'do something green for the team'. Last ... public awareness of the event. EVENT CALENDAR March Biodiversity Month 22 March - World Day ...

Electric cars face marketing short circuit

convincing the public to ditch petrol-engine cars in favour of untried and untested technologies ... Scottish Southern Energy, Oxford Brookes University and a host of public-sector bodies to trial ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.