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Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Is marketing at a crossroads?

the world s second largest advertiser, and, after years of companies paying lip-service to corporate social ... , and their indelible impacts on the human brain, will be one Mark Zuckerberg hopes doesn t receive too much publicity ...

Unilever launches global charity foundation

with Unicef to improve sanitation in developing countries and with WFP in Project Laser Beam, a public ...

'Passion points' key to CSR push, says Britvic marketing director

by creating something the public can get involved with. Gatward said the campaign will not be used as a ...

Interactive: Twelve ideas for 2012

will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ... that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... 's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...

Think BR: Make sustainability the icing on your product's cake

Do consumers care how sustainable brands are? Maybe not now, but they will. The power for change will eventually be driven by the consumer, but that means that companies should be acting now rather waiting for public pressure or decent government support. Unilever is one of the companies ...

Selfishness not altruism drives sustainability, say marketing chiefs

, to persuade the public to get on board corporations' sustainability agendas. He said: "We rely on natural ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

Gas Services, Catherine Kehoe, group brand and communications director, Lloyds TSB, Vince Kerr ... , much-needed to reconnect Barclays with the public, fun to ride and a real contribution ...

Profile: Warming to frozen food

, which recruited him as marketer after he completed his military service. However, den Hollander has ...

Climate Week signs up key sponsors for event

of global warming and encourage members of the public to take action to improve the environment. It has ... Britain Day' last week. This event encourages the public to 'do something green for the team'. Last ... public awareness of the event. EVENT CALENDAR March Biodiversity Month 22 March - World Day ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.