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Camargue founder Andrew Litchfield steps back from day-to-day role

communications at food service company Aramark. Lloyd, who has been with Camargue for 13 years and previously ...

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Third of top 50 websites automatically share user data with third parties

on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...

Marketing Guru on... why meaningless brand surveys do not matter

to convince their chief executives that there are more meaningful ways for brands to gain publicity....Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

service operation. To be a chief executive, you need to have broad skills; many marketers come through ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

AdConnection challenges media owners to make five minute 'innovation' pitch

shortlisted for the competition. Nick Baum, client services director, for AdConnection, said: "The ...

Information Arts founder quits for angel investments

Lawrence had led the business-to-business data and analysis provider since founding it in 1999, staying on after selling up to US marketing services giant Harte-Hanks in September 2010 . He left ... data services and I believe that Information Arts has irrevocably achieved this." Information Arts ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.