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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

bit too much,' he says. He left to set up Monk, and started providing consultancy services ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ... -president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

of the business following changes to NHS service provision in the UK....the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... means "different pharmacies offer different services moving forward". Currently the NHS uses national commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ... ; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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