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Glue Isobar wins AkzoNobel DIY digital creative account

Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ... ; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Marc Pritchard interview: How P&G 'cracked' social ROI

P G's culture Advertising's public image An alternative marketing career ... to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Brand barometer: Nappies, which one is most prominent online?

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

P&G Marc Pritchard: The full WACL speech

to transform public opinion on just about anything, including the direction of brands, companies and even ... broader range of disruptive and transformational products, non-product services, knowledge, information ... together. So we created the P G Family Home as a gathering place with services to help mums. This was a ...

Unilever launches global charity foundation

with Unicef to improve sanitation in developing countries and with WFP in Project Laser Beam, a public ...

Nick Emery appointed chief executive of Mindshare Worldwide

Emery currently leads strategy, client service and product development for Mindshare globally and is also the chief strategy officer for GroupM worldwide. Emery and Proctor have worked together since Mindshare was founded as a global network in 1997. Emery will now focus solely on Mindshare and its clients ...

Andrex poised for £3m relaunch of moist wipes brand

issues. The ads will show Porter travelling throughout the UK and talking to the general public about ...

Helen Edwards on Branding: A flaw in the logic

, but it would be of great service to both marketer and agency standing before a chief executive trying to decide ...

Selfishness not altruism drives sustainability, say marketing chiefs

, to persuade the public to get on board corporations' sustainability agendas. He said: "We rely on natural ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.