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Crisis comms - Toiletry industry body heads off scarestories

11 Nov 2005 | by Helen Gregory

allies, along with target journalists and publications. The PR team's strategy was focused ...

Marketing Communications: Emotional connection

22 Oct 2004

. When mobile phone service One2One launched, it sold subscriptions on a value-based proposition of free ...

Impulse updates image for fragrance launch - Consumer PR

01 Oct 2004 | by Maja Pawinska

. Goddess-branded T-shirts were sent with samples of the perfume to beauty editors on publications aimed at young women. Exclusive competitions to win T-shirts were placed in priority publications and promotional ...

Campaign: Dove campaign a boost for real women - Marcoms

17 Sep 2004 | by Donna Werbner

nerve with the public and was very memorable. We had a lot of readers writing in after the article.' ...

CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying

21 Nov 2003 | by Ian Evans

inserted into Public Health News and a further 2,000 distributed to the BFS. In the run-up to last week ...

CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR

22 Aug 2003 | by Ian Evans

Nicky Clarke's public image has been one of daytime TV star and high-profile celebrity crimper. But over the past year, Clarke has undergone a subtle image change to help boost his range of hair care ... with his range. Press releases were sent out to targeted publications, and at this year's BAFTA ceremony ...

STOP PRESS: Iroquois hires former director

31 Jan 2003

created beauty division. She will handle publicity for colour expert Jo Hansford and her salon team

PUBLIC SECT0R BRIEFS: British Aerosol hires Axiom

24 Jan 2003

TRADE BODY: The British Aerosol Manufacturing Association has hired Axiom Communications on a B2B brief. Axiom MD Jo Jacobius said part of the work will be to make sure industry is aware that environmentally unfriendly CFCs 'are a thing of the past'.

INTERNATIONAL: Dior faces pressure over its new scent

01 Nov 2002 | by ANITA CHABRIA

, and the idea of using this disease as a marketing tool is really abhorrent,' said ONDCP director of public ...

MEDIA BRIEFS: Vivid to pilot TV service

25 Oct 2002

WELLA: Vivid, the customer magazine of hair products supplier Wella, is to pilot a TV service

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