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Campaign: Charity calls for Govt action on cannabis - Lobbying

mental illness sufferers and their carers, wanted to use the anniversary to raise public understanding of the mental health risks associated with cannabis use. Objectives To raise public awareness and gain DoH ... Select Committee (HSC) inquiry. Strategy and Plan The charity instigated a media and public affairs ...

Profile: Medicine man - Simon Gregor, director of communications, MHRA

disease outbreaks at the Public Health Laboratory Service), before his current role. Stonehenge PR co ... assistant, Royal Free Hampstead NHS Trust 1998: Press officer, Public Health Laboratory Service 1999 ... its own PR unit. But the part-public, part-Big Pharma-funded body's handling of information on anti ...

News Analysis: Judgement day for Big Pharma

by their publication in 'third and fourth-rate promotional journals' and that follow-up promotional campaigns ... PRO, who prefers to remain anonymous, citing issues such as publication planning, the peer ... in medical education in respect of working with authors, their data and liaison with publications. But he ...

Healthcare Survey: Ghost writers under spotlight

that is constant' between the pharmaceutical industry and the public. She believes that such 'scare stories ... ). To the public, it looks like a scandal, but it is not.' Nevertheless, concerns over the way drugs are brought ... the paper for publication. In addition, all authors of reviews cannot have a contract of employment, or a ...

Healthcare Survey: Marketing Medicines

Services contract, GP practices will receive funding in new ways, with the intention of giving them the freedom to work with other practice staff to design services to meet local patient needs. This is expected ... , pharma firms will be able to target relevant information to GPs based on the services they provide ...

Healthcare: Brand visibility

pharmas are not allowed to encourage the public to ask doctors to prescribe a specific medicine ... do have to be careful with the information they release to the public, however, and tend to take ... CODE Strict rules govern the promotion of ethical drugs to the public. Under the ABPI Code ...

News Analysis: GSK trials register raises PR stakes

director Charlotte Ersboell says the public may lack the necessary context to understand what the data ... by an information campaign educating the public about how new drugs are researched and developed,' she says. Ruder ... ' and that it 'endeavours' to publish the results of clinical trials, adding that 'selective publication that would ...

Healthcare: Ex-Pharmacia PRO lands Eli Lilly senior comms job

Brussels-based public affairs staff. The disease areas that fall under Richardson's control include ... . Richardson was formerly head of external comms and deputy director of public affairs at Pharmacia, which she ...

HEALTHCARE: Pharmas face the future

and development in the UK, devoting more than a fifth of their turnover, a hefty £9m each day. Public ... such as public affairs, internal comms, product comms, health technology appraisal, brand management, CSR ... and public affairs Jacqueline Holding, who heads a PR team of two plus brand PR personnel. Naturally ...

CAMPAIGN: Party Feet Gel Cushions get up and running - OTC Healthcare

samples to publications on the day of their in-house Christmas parties. Measurement and Evaluation ... three-quarters of the coverage was in women's publications, showing the campaign was reaching its target ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.