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Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ... ; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

Dove wins at inaugural Body Confidence awards

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

in the campaigner category for its long-running work to change public attitudes towards people with disfigurements ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

ad of 1952 , for example, was considered 'too racy' and banned by publications because it featured a ...

Kleenex to run 'wipe away' campaign for beauty line

19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

a boss at work "dad", to slipping over in public or talking to a mannequin in a shop window instead ...

Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ...

Lynx unleashes more chaos in Attract drive

24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The "breaking news" activity builds on the 'Release the Chaos' b rand campaign released at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ...

Brand barometer: Carbonated drinks, which one is most prominent online?

10 Feb 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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