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Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6...is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...

Amex rolls out first SMS-interactive billboard

screens until mid-June. Members of the public are invited to send an SMS containing their name ... . Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... campaign really brings to life our service in a creative, compelling and engaging way." The activity ...

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers...further global roll-out in 2013. The service will include in-store contactless payment technology and a ... companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ... and pin'." According to King, the service will be marketed around the concept of "simplicity" and a ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

commerce providing a great end-to-end customer experience. You seem to be averaging one big service ...

MasterCard hands Frank PR Champions League brief

MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought to include a football fan spending report. The financial services giant has previously released a study ...

MasterCard calls in Kaper for consumer PR brief

director for comms and publicity in UK and EMEA at The Walt Disney Company. Weber Shandwick currently handles MasterCard's public affairs work and is understood to have handled a number of consumer projects ...

MasterCard set to appoint PR support for major consumer drive

for comms and publicity in UK and EMEA at The Walt Disney Company. The three-month brief will see ... MasterCard's public affairs work and is understood to have handled a number of consumer projects. ...

PR bosses retain 2012 optimism, finds Kingston Smith

. Esther Carder, partner at Kingston Smith W1, the media and creative services arm of Kingston Smith ...

Tesco delays banking launch until 2013

Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.