RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
Association to enhance the public's attitude towards beer as part of a renewed effort to revive the struggling ...
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VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
to sourcing great value wines and delivering exceptional personal service." ...
Gravity Road lands content brief from Bombay Sapphire
03 May 2012 | by Jeremy Lee
The agency is planning to extend Bombay Sapphire's platform for promoting and championing the arts, called The Imagination Series, into film. The platform, which has previously consisted of public art ... chaired by the Oscar-winning writer of Precious , Geoffrey Fletcher. Members of the public are invited ...
Stella Artois Cidre 'Cidre duet' by Mother
30 Apr 2012
The idea behind the campaign is to remind the public of the difference between the suave and sophisticated world of Cidre from Stella Artois and plain old cider. ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
-premises campaign, under the Public Health Responsibility Deal agreed by the government and the alcohol industry ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...
Copenhagen
19 Apr 2012 | by Gemma Charles
in public ... - ... and if you're going to be seen in public, make sure you're looking your best ...
Bombardier 'Dave sponsorship idents' by Karmarama
16 Apr 2012
The series of idents, created by Karmarama, launch with a range of scenarios including snail-racing and a beer-delivery service by bulldog. ...
James Bond to swig a Heineken in Skyfall
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
's original novels, and in subsequent films such as 'On Her Majesty s Secret Service' and 'Quantum of Solace ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
are not shown during programmes of high appeal to young people," it said. Ian Twinn, the director of public ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
