Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
bit too much,' he says. He left to set up Monk, and started providing consultancy services ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
ITV signed an exclusive deal with the audio-recognition service in April in order to become the only UK broadcaster to offer advertisers its functionality in TV spots. Viewers can use the Shazam app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Livity . The agency's 'Final verse' campaign for NSPCC service ChildLine last year used urban music ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
around the world, and will produce a Coke app based on the music service in time for the Olympics....service in new markets throughout 2012 and into 2013. Joe Belliotti, director of global entertainment ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
at this scale around the world, with the highest levels of food safety and with great customer service. "There ... staging of the Olympics and as a London 2012 sponsor, we are using our catering and customer service ...
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
appointed by the UK Specialist Sports Nutrition Alliance to undertake a public affairs and media campaign ...
Coca-Cola eyes Olympic velodrome naming rights
13 Mar 2012 | by John Reynolds
The move comes as public authorities begin targeting brands to support the London 2012 legacy plans. Shaun Dawson, chief executive of Lee Valley Regional Park Authority (LVRPA), which controls ... ." Public bodies are increasingly looking to brands to fund major developments. Last October, airline ...
PepsiCo names its first president in reshaping of global structure
12 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
executive. Compton will now be the direct report for the global marketing services, global beverages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
