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Sector Analysis: Mobile

says: "If you operate both physical and online services, make sure the two are linked ...

Everything Everywhere and Stagecoach trial mobile contactless fares

and rail services in 2013. The trial supports the Government's vision to deliver the technology required to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... with additional simplicity and convenience to help improve their public transport experience." Martin Griffiths ...

Think BR: Advertising for the second-screen

networking services during television adverts, 27% looked up product info for ads they've seen, and 22 ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

tags were activated by viewers of Britain's Got Talent at the weekend, even though the service was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

Think BR: Publishing's multi-platform future

our word for it, the public reaction to the vote for the Cover of the Year category at the PPA Awards ...

Orange introduces Sylvester Stallone to Inbetweeners' Jay

of the brand's association with film, which includes Orange Wednesdays and the Orange Film To Go service, which ...

RadioWorks appoints We7's Barker as business development manager

manager, after his position at online music service We7 was scrapped as part of a wider restructure.

MEC's Tong talks mobile apps and advertising

being created for basic facilities that people use on a day-to-day basis, such as financial services ... provided these services on a non-mobile platform. Tong said: "Traditional providers are quickly realising that they need to extend their services onto mobile. So they are ensuring that consumers can ...

LinkedIn steps up mobile strategy with iPad launch

LinkedIn, the professional networking service, is ramping up its mobile strategy by making its...Mobile is the fastest-growing service at LinkedIn and, according to the company, it receives 22% of traffic from mobile devices. The new iPad app, which is available to download for free from today (26 ... , LinkedIn is working towards attracting greater marketing spend to the service by promoting ...

O2 takes aim at PayPal with mobile payments service

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...-commerce features. One of the main features of the service is the ability to use it to send payments by entering ... . Users can then use the service to make a transaction. Daily deals will be offered through the service ... . The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...

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Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.