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Tesco pushes 'home of gaming' positioning after Game collapse

30 Mar 2012 | by Matthew Chapman

The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which lets consumers trade old games for money off in-store. Media planning and buying for the campaign ...

Game Group to close 277 stores and put up for sale

26 Mar 2012 | by Matthew Chapman

of part of the business, with public-owned bank RBS believed to be among the interested parties. Mike ...

MEC retains $100m Activision international account

23 Mar 2012 | by Maisie McCabe

by the time of publication. A spokeswoman for MEC declined to comment. Follow Maisie McCabe on Twitter ...

Osborne reveals tax breaks for video games producers

21 Mar 2012 | by John Reynolds

an over-reliance on financial services towards a high-skill, R D incentive and export-focused industry ...

Google rebrands Android app market as Google Play

07 Mar 2012 | by Ed Owen

Google has brought together its Android app market, Google music service, and eBook store as Google...The service rolls out fully in the US today, with other countries to follow later. There will be a service without music in the UK and Canada, just books and apps in Australia and movies and apps in Japan. Google users who own media bought through the old services will have their purchases "upgraded ...

WPP's 24/7 Real Media enters RTB fray

29 Feb 2012 | by Sarah Shearman

/7 Real Media, said the service "improves" publishers ability to identify the value of each segment ... for advertising clients to bid on top-tier inventory." The service will also be available to clients of GroupM ...

Universal Pictures poaches Nintendo marketing director

24 Jan 2012 | by Matthew Chapman

The appointment comes just three months after it emerged Paine had been handed additional managerial responsibilities as Nintendo moved to put marketing to the fore. Paine will replace incumbent Karen Charalambous and will be responsible for overseeing marketing, communications and publicity ...

Is gamification the next big thing in marketing?

19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson

we successfully use games mechanics to transform participation with a product/service ... offering pure-play gamification services right now. - Which brands or apps do you think have ... . Generation Y often champions platforms, products and services simply because they are gamified ...

Brand barometer: Sony, Nintendo & Microsoft, which is most prominent on the web?

13 Jan 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Zynga IPO values company at $7bn

16 Dec 2011 | by Sarah Shearman

been valued at $7bn (£4.5bn), following its initial public offering.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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