Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
Hope Relay and announced it will donate 1 for every mile covered by members of the public ...
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Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
in smartphones and use of apps and geo-location services will provide UK residents and overseas visitors ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
WWE hands Collective its display and video ad sales account
04 May 2012 | by Matthew Chapman
will allow us to provide other services via Smart TV, via the web or mobile." Follow Matthew Chapman ...
BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
to enter the park are available to consumers already attending the Olympic Games, and to the general public ...
Brand barometer: Top five Premier League football clubs, which one is most prominent online?
04 May 2012 | by Gemma Charles
of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Warning over Heathrow Airport as Olympics' PR weak spot
04 May 2012 | by John Owens
because it is such a publically involved event. It is going to be rolling roadblocks - it s not like a ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
remained open to the public until 20 November, giving consumers the opportunity to interact with the image ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
