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Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...

Anthony Hilton: Tesco loses out in likeability stakes

17 May 2012 | by Anthony Hilton

business in the US and the slow progress of its financial services business in this country. But all ... it was watered down for publication. And last week's Queen's Speech outlined a bill that proposes to create ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

09 May 2012 | by Matthew Chapman

Sainsbury's price perception whilst retaining the benefits of our heritage in quality and service." King ... -on-year growth, up to 800m a year. The Click Collect service is now in more than 900 stores with around 50 ...

Tesco extends branded portfolio content with TV plans

09 May 2012 | by Matthew Chapman

produces the publication. The Kids Book Club is currently online-only, but the retailer is considering ...

Sainsbury's enters music download market

03 May 2012 | by Matthew Chapman

download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers ... existing range of CDs, games, film and books catalogue." Sainsbury's created the download service in ... " albums will be sold for 4.99. Sainsbury's will encourage take-up of the service by offering the first ...

River wins brief to publish Co-op event magazine

01 May 2012 | by Nick Batten

, including food, farms, electrical, pharmacy, banking, legal services and funeral care, to provide ... and inspiring event and we're delighted to be supporting it in the publication of their magazine" Selina ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

offered the highest quality goods (38 per cent); Sainsbury's had the best customer service (21 per cent ... PRWeek asked the same questions in January 2011. But while customer service and quality goods were ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...

'We have to build better brands and we need a different conversation', admits Tesco chief

18 Apr 2012 | by Matthew Chapman

to concentrate on marketing, smaller store formats, better service, and its online offering. Speaking during ... , but customers will see a change soon". A renewed focus on in-store customer service is also being carried out ... of the hypermarket is a slimmed down form focused on food, services and clothing, rather than other non-food items ...

Tesco reacts to profits drop with £1bn investment

18 Apr 2012 | by Matthew Chapman

overhaul of the UK business. The 1bn sum will be invested in service and staff, stores and formats ... its click and collect service and scale back plans for new superstores with new space growth to reduce ... the UK shopping trip better for customers, more staff giving improved service in-store, refreshed stores ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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